Broadband speeds – what should you believe?

broadband speed

In such a crowded marketplace, it can be difficult to know which provider to trust, especially when they are all boasting the highest speeds, the best customer service or the most reliable connection. It can be easy to fall victim to unverified claims or believe common broadband myths and so here at ITC; we wanted to help sort the fact from the fiction to help you make a more informed decision.

The speed that you are quoted is not guaranteed

Unfortunately, the speed that you are quoted is not necessarily the speed that you will get; it’s just the maximum speed possible. The main factor that prevents you from obtaining these speeds is your position in relation to the exchange. If you are further from the exchange, you get further from the quoted speed. It is beneficial to do your research in your area, speak with neighbouring businesses and find out what average speeds they receive, this will give you a more realistic idea of what to expect and will help you to plan accordingly.

Unlimited internet is not faster

It sure would make everything a lot easier, but sadly, this is not the case. Unlimited internet refers to the amount of data that you have access to over the course of one month; this means that you won’t run out of internet allowance which is always great news for businesses, it also means that there are no hefty charges for going over your data allowance. However, your speeds may still suffer. Always check the small print when it comes to unlimited internet, not many businesses give away something for nothing and some providers choose to slow down the speeds that you receive after you have used a certain amount of data.

More users mean slower speeds

This can be true, depending on the type of line that you have chosen. In some cases, if several people are connected to the same device then it can slow down your internet speed. This can begin to cause problems if you have a contact centre or require several employees to be connected throughout the day at the same time. Speak with ITC about the best options for getting online.

Every service is the same as the other 

While it may seem as though every provider is offering the same service, this is not the case. It may not be noticeable at first glance, but broadband packages vary massively. For example, some packages will only offer a connection and line rental; others will offer additional features such as a dedicated VoIP line or static IP address. Make sure that you do your due diligence and find a provider that will help your business and provide the necessary features to help you grow.

There are many misconceptions when it comes to business broadband, but at ITC we understand that a reliable, flexible internet connection is of paramount importance to your business. We offer a comprehensive range of products to assist your business, for a complete solution to your telecom needs so for a service that you can trust, contact ITC on 0845 652 0450 or email

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